Is the trend of full beards over? In any case, Gilette now advertises with razor handles that customers can design themselves. They are then 3D printed and shipped.
The new platform is called Razor Maker and offers a range of customizable razor handles. The concept is designed to personalize the razor experience in a whole new way:
Pankaj Bhalla, Director, Gillette & Venus North America:
“Gillette is in the business of helping men look, feel and be their best, and that means giving them access to grooming options that not only meet their shaving needs, but also match their lifestyle, look and budget. Earlier this year we introduced a range of new razor products and declared that ‘one size’ does not fit all men when it comes to razors. The Razor Maker™ pilot furthers our commitment to place power in the hands of consumers and literally have them custom-make their razors exactly the way they want them – tailored to their grooming preference, budget, look, color and style. This is one of the many ways we are fulfilling our commitment to being The Best A Man Can Get.”
Visitors to razor-maker.com can choose from 48 designs that are so complex that they can only be produced using 3D printing. After selecting the handle (compatible with Gillette MACH3 and Fusion5 ProGlide razor blades), the consumer further personalises it by choosing from seven colour options (black, white, red, blue, green, grey and chrome) and adding a text to the design. The self-designed handle is then printed at Gillette’s Boston headquarters using stereolithography (SLA) printing technology from Formlabs, the Boston-based company that develops and manufactures high-performance, accessible 3D printing systems.
Prices for handles start at $19 for a partially 3D-printed, black rubberized handle and $25 for a fully 3D-printed handle. Chrome handles cost $39 or $45. Each handle comes with a blade and you can choose to order four additional blades for $15. The order should arrive within 2-3 weeks. But attention: The offer is valid at present only for American customers.